Culture of Innovation
GreenThru’s innovation-promoting culture encompasses Innovative Ability, Willingness to
Innovate and Innovation Potential.
We believe these three dimensions do not stand alone but influence each other.
Willingness to innovate is very strongly influenced by the other two dimensions of
Innovative Ability and Innovation Potential.
By encouraging agile collaboration in creative environments, we foster the conception of new
ideas and promote the adoption of new technologies.
Ideas at GreenThru will be efficiently developed into innovations since our framework is
conditioned to support Ability and Willingness.
Innovation Process
At GreenThru, we utilize an integrated innovation process to efficiently bring the latest
technologies in product delivery from concept to market. Our process focuses on the needs of
patients, healthcare professionals and customers, seeking to understand the whole user
experience. Through broad experimentation that leverages various rapid prototyping
techniques, GreenThru is constantly exploring new possibilities. These efforts serve to
accelerate our development timelines and allow our teams to learn and ideate quickly and
early. GreenThru also collaborates with academic and non-academic institutions and other
partners to create and bring to market new solutions and platforms.
We encourage an
entrepreneurial attitude. We nurture a learning environment and innovative thinking.
Annually GreenThru invests more than 10% of our total sales into R&D and we are going to
introduce more innovative products and provide better service to our customers worldwide.
